It is understandable to ask yourself “do I need a website?” especially if your business is already pretty successful without a website. Even before COVID-19 started making in-person business more difficult, we were all moving to online, but now the idea is changing even more quickly and it has never been a more important time to invest in a website for your business.
There are many benefits for small businesses in owning a website that will only help you increase in value and sales.
1. Makes your business look professional
Imagine someone asking for your website and you can only give them a social media account? Yeah! Be on social media too, but social media is that…a media to be social it is not a professional profile. Social media it’s a tool to get discovered, build a community and share quick info with followers.
Consumers think a website makes businesses look more credible. If you have worked with big brands in the past or have earned any awards this is a great place to show off. Furthermore, having a website lets you create a branded email address which adds a level of professionalism to your brand.
2. Helps you get found through Google
A website gives you the opportunity to be found through Google, which means more business for you. When you optimize your website, you help your business rank well for the search terms that fit your business/offerings and start attracting new customers more consistently.
3. Showcase and sell your products or services
The easiest, most organized and well-explained way to show your potential customers what they can expect when working with you. Displaying high-quality photography, presenting a modern appealing website design, some of your past work, important information about your products and services…to attract and convert customers giving them a sense of what your business is all about. A website gives you the opportunity to allow visitors to easily look for specifics. It is also the best way to promote your products and services for direct purchase.
4. Display your best reviews and testimonials
Great way to establish social proof by showcasing what you have done for your customers, how their experience has been with your products, if they recommend you to others. You can also add articles your brand has appeared in or any blogs that have mentioned your brand in the past. This will give new visitors are sense of trust and are more likely to support your business.
5. Establish your place in the industry
Maybe your competitors aren’t online yet. Take that opportunity to establish yourself as the leader in the industry by building a high-quality website. “But what if my competitors are already online?” Then you have a chance to look at what they are lacking and make that an opportunity for your website to show customers why your business stands apart from the rest.
6. People are searching for you online
Online visibility ensures long term success. [Everyone] is online! Customers expect businesses to have websites and people want to find you online. Currently, 59% of the global population use the Internet and this number will online keep increasing. Without a website, no matter what kind of business you own, you are invisible to more than half of the world, people who can become your customers.
7. Increases reputation and credibility
People judge a company’s credibility when they don’t find a website for their business, but also based on their website’s design. That’s why it is important to have a modern, up-to-date website with a custom domain and markers of trustworthiness. Consumers are more likely to do business with a company that’s online with a good web design and you only got one time to make a good first impression.
8. To quickly answer the basic questions
Who are you?
What do you offer/do?
How do I contact you?
Make it clear and easy for people to know the answer to these questions and navigate your website. More information about you and your offerings will encourage visitors to contact you.
9. Social is not everything
Social media is a great channel to help your business grow. It is also an important tool to get some traffic to your website. But let’s face it! Social media algorithms change constantly and it’s getting harder to reach your target audience. If you think you don’t need a website because you are on Facebook, think about how everyone else is on Facebook too. If you have a website, it belongs to you and you are in control of the content and the messages you want to transmit. The more you can strategize your business and have multiple sources of traffic, the better.
10. Chance for customers to connect with your brand
Consumers connect with brands at multiple levels. We are all different and we are attracted to everything in different ways. Your website is a good way for people to connect with you if you are delivering for their interests and needs. This will only help to create more loyalty in the long run.
Conclusion: every business needs a website.
After reading these amazing benefits of owning a website, do you think you need to create a website for your business? I sure hope so! It is not complicated to start a website and if you don’t have the time, patience, and skills it requires, contact me for a chat! I can guide you through the process and start building a website that’s right for your business!